Re:creation is a successful sales, marketing and retail distribution business supplying retail organisations with products at the forefront of design innovation in Toys, Kids Lifestyle and Outdoor Sports markets.

We offer brands that are leaders in their sector and consistently introduce new brands to the market that provide retailers with the potential to grow incremental revenue streams.

Our brand portfolio embraces award-winning brands for boys and girls of all school ages.

What we do
Our aim is to seek out innovation and originality wherever it may emerge. We identify new and sometimes famous products and brands from around the world that can bring to retail companies exciting, on-trend merchandise for short, medium and long-term sales opportunities.

We have a particular strength in innovative and emerging categories & brands. We develop our own products as well as long term distribution partnerships that compliment our ability to leverage significant media profile for products and brands we represent.

Re:creation enjoys supply relationships with the majority of the UK’s major quality retail groups including national multiples, Grocers, department store groups, specialist chains and independent retailers. We also supply to distribution organisations around the globe.

Re:creation is a product and brand led company. We are quickly able to grasp the vision of brand owners on whose behalf we distribute and develop products and are able to articulate that vision into effective marketing and sales programmes.

We aim to deliver comprehensive retail penetration in key retail markets, but we do this in tandem with marketing and brand building initiatives, recognising that distribution partnerships that can deliver sales results are essential but not in themselves enough.

Our key strength is in protecting and building brand value as an integral part of distribution strategy and our retail Customers benefit from products that are well supported with effective consumer marketing activities.

Our product portfolio includes class-leading brands that share a vision that to create great products needs imagination, innovation, creativity and great design. We have drawn together a world of inspiration that acknowledges that boys and girls of all ages, like to play with stuff, do things that are energetic and fun, are naturally inquisitive, want to explore and love to stamp their own personality on the world around them.