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Key Selling Points
• Unique blind packaging, showcasing justsignature rainbow tail
• Rare characters included in the mix
• 12 to collect in wave one
• Launch supported with heavyweight marketing including extensive influencer unboxing activities and animated story shorts.


Collectability, surprise reveal and cute rainbow powder-puff tails all in one! It’s what soft toy dreams are made of and new FloofiesTM have it all. Set to be unleashed on the plush aisle in 2019, this collection of super-soft character friends each giggle and wiggle when their signature pom-pom tail is pulled.

FloofiesTM unique blind packaging adds a new dimension of excitement and anticipation, and, with rare characters included in the mix – which of the cute friends will be revealed? Each FloofieTM is complete with a character bio card, helping fans to get to know their FloofiesTM as their collection grows. Children can immerse themselves further in the FloofiesTM world with engaging marketing activities including exciting unboxings, animated clips and more.